How TheHoopGang tracked $425K+ in creator revenue.
TheHoopGang is a basketball streetwear brand that runs its creator program on SQWAD. In under 10 months, 62 creators made the videos behind 759 Meta ads, and SQWAD traced $425K+ in revenue back to them at 3.7x return on ad spend.
By Thomas Osayi, Founder of SQWAD · Updated October 31, 2026
The results
$425K+revenue attributed to creator videos
3.7xreturn on ad spend across 759 creator ads
$41K+commission earned by creators, paid on results
62creators onboarded and managed in one place
The problem: creator content that couldn't prove itself
TheHoopGang sends its cropped sweats to creators, who post on TikTok, and the team runs the best videos as Meta ads. As a program like that grows, the hard part is not finding creators. It's knowing which creators and which videos actually drive sales, paying them fairly for it, and keeping the best ones posting. In Samir Davis's words, that is the point where “managing attribution, payouts, and hundreds of pieces of content starts becoming impossible manually.”
The setup on SQWAD
TheHoopGang's SQWAD dashboard (Money > Ads, all time) on October 31, 2026, redrawn at full resolution from the live numbers. Creator names are hidden.
One apply page. Creators apply on TheHoopGang's own branded page with their handles, best videos, size and shipping address. The program is also listed in the SQWAD brand directory.
Product, refunded on approval. Creators get the cropped sweats, post on TikTok, and are refunded for the product once their video is approved.
Commission on real sales. Creators earn commission on the sales their content drives, so the people who sell the most earn the most.
Monthly competitions. Creators climb a monthly leaderboard for cash and gear, ranked by the revenue their videos drive.
Smart retainers. Top creators get a monthly goal, for example 40 approved videos for an $800 bonus, and see how many they have left.
Every ad traced to a video. With Meta connected, each ad is matched to the creator and video behind it, so the team sees spend, revenue and ROAS per creator.
“Sqwad has genuinely been one of the most helpful platforms we've added as we've scaled our creator program. We did around $50K in attributed revenue through Sqwad in August, and this month we're already at $106K+, more than 2x month over month. That's roughly 23% of our total revenue for September.”
SDSamir DavisFounder and CEO, The Hoop Gang · via LinkedIn, Sep 30 2026
What changed
Revenue per creator, not views. Every ad is matched to its creator and video, so the team can see which creators drive sales. One creator's videos alone account for $191K+ in revenue across 290 ads.
Creator revenue became a real channel. Attributed revenue went from around $50K in August to $106K+ in September 2026, roughly 23% of the brand's total revenue that month, and $146K+ in October at 3.7x ROAS.
Creators paid on results. Commission is calculated on attributed sales, and creators have earned $41K+ so far.
Creators stay. In an anonymous survey of the creator team, every respondent rated their experience 4 or 5 out of 5. One wrote: “Ever since receiving the opportunity to create 40 videos for $800, I have been more motivated than ever!”
Run the same playbook
Each part of TheHoopGang's program is a SQWAD feature you can turn on for your own brand:
TheHoopGang runs its whole creator program on SQWAD: creator applications, product seeding, content review, commission, monthly competitions, smart retainers and payouts, with every Meta ad traced back to the creator and video behind it.
How much revenue has TheHoopGang tracked through SQWAD?
TheHoopGang has tracked $425K+ in revenue attributed to creator videos at 3.7x return on ad spend across 759 creator ads. Creators have earned $41K+ in commission, paid on results.
How fast did creator revenue grow?
In Samir Davis's words, TheHoopGang did around $50K in attributed revenue through SQWAD in August 2026 and $106K+ in September, more than 2x month over month and roughly 23% of total revenue for September. October reached $146K+ in attributed revenue.
How do TheHoopGang's creators feel about the program?
In an anonymous survey of TheHoopGang's creator team, every respondent rated their overall experience 4 or 5 out of 5, for an average of 4.7.
Can my brand run the same setup?
Yes. Any Shopify brand can run the same program on SQWAD. Your first month is free, then Starter is $99 a month.
