UGC creator management software
Run your whole creator program from one place.
SQWAD is UGC management software for Shopify brands. It replaces the DMs, forms and spreadsheets behind a UGC program. Creators apply, you ship product through Shopify, content comes in on deadline, and every Meta ad is traced back to the creator who made it.
What you can manage with SQWAD
Applications in one place
A branded apply page collects handles, follower counts, best videos, sizes and shipping. Review and approve in a click instead of reading DMs.
Product seeding through Shopify
Connect your store and import products. Approving a creator creates the sample order in Shopify, and tracking flows back to their dashboard.
Content review and deadlines
Posting deadlines start when the product lands. TikToks, Reels and raw uploads arrive in one queue, ready to approve and run as ads.
Revenue per creator and per video
Connect Meta and every ad is matched to the creator and video behind it. See spend, revenue, orders and ROAS, not just views.
Commission and payouts
Commission is calculated on what actually sold, and payouts are tracked per creator so nobody is chasing spreadsheets.
Reasons to keep posting
Competitions, leaderboards, smart retainers and rewards keep good creators active after the first collab.
Before and after SQWAD
| Task | Without software | With SQWAD |
|---|---|---|
| Finding creators | Cold DMs and hashtag searches | Your apply link, the SQWAD brand directory and creator search with invites |
| Applications | Google Forms and DMs | One branded form with reach, best video, sizes and address |
| Shipping product | Copying addresses into Shopify by hand | Sample orders created in Shopify on approval, tracking synced |
| Getting content | Chasing links in messages | Deadlines, reminders and a single review queue |
| Knowing what worked | Guessing from views | Revenue and ROAS for every creator and every video from Meta |
| Paying creators | Spreadsheets | Commission calculated on real sales, payouts tracked |
Proof from a live program: read the TheHoopGang case study. Running a creator program already? See brands hiring creators on SQWAD.
What to look for in UGC management software
Most UGC programs break in the same places: intake, shipping, getting content on time and knowing which videos sold. Check how any tool handles each one. Here is how SQWAD does it.
| What to check | How SQWAD handles it |
|---|---|
| Creator intake | A branded apply page with handles, reach, best videos, sizes and address, plus a brand directory and creator search with invites |
| Product seeding | Approving a creator creates the sample order in your Shopify store, and tracking syncs to the creator's dashboard |
| Content collection | Posting deadlines start when the product lands, with reminders and one review queue for TikToks, Reels and raw uploads |
| Results in revenue | Every Meta ad matched to the creator and video behind it: spend, revenue, orders and ROAS |
| Paying creators | Commission calculated on what actually sold, payouts tracked per creator |
| Room to grow | Up to 5 active creators on Starter, 15 on Pro and unlimited on Scale |
| Creator experience | Creators pay nothing and get a free dashboard, with one login across every brand they work with |
See every plan side by side on the pricing page.
Pay as your program grows.
Start free for a month. After that your price follows the revenue your creators drive, measured by SQWAD.
Starting out
Starter
- Up to 5 active creators
- Applications, Shopify samples and content review
- Meta revenue attribution per creator
- Competitions, rewards and payouts
From $10k / month
Pro
- Up to 15 active creators
- Cohorts led by your top creators
- Smart Retainers and team seats
- Upgrade anytime, or automatic at $10k
From $100k / month
Scale
- Unlimited creators
- AI Coach and video insights (coming soon)
- Creator performance analytics (coming soon)
- Dedicated onboarding
Upgrade whenever you want, or let tracked revenue move you up. You're always on the higher of the two. No setup fee. Cancel anytime.
Compare plans
Everything in Starter is in Pro, and everything in Pro is in Scale.
| Feature | Starter$99 / mo | Pro$399 / mo | Scale$999 / mo + 1% |
|---|---|---|---|
| Run your program | |||
| Active creators | 5 | 15 | Unlimited |
| Creator applications and profiles | ✓ | ✓ | ✓ |
| Shopify samples | ✓ | ✓ | ✓ |
| Content review | ✓ | ✓ | ✓ |
| Meta revenue attribution per creator | ✓ | ✓ | ✓ |
| Competitions, rewards and payouts | ✓ | ✓ | ✓ |
| Listing in the SQWAD brand directory | ✓ | ✓ | ✓ |
| Grow it | |||
| Creator sourcing on TikTok ShopComing soon | – | ✓ | ✓ |
| Cohorts led by your top creators | – | ✓ | ✓ |
| Smart Retainers | – | ✓ | ✓ |
| Team seats | 1 admin | ✓ | ✓ |
| Top-ad scripts for creators | – | ✓ | ✓ |
| Learn what sells | |||
| Video insightsComing soon | – | Add-on | ✓ |
| AI Coach for creatorsComing soon | – | – | ✓ |
| Creator performance analyticsComing soon | – | – | ✓ |
| Support | |||
| Onboarding | Self-serve | Self-serve | Dedicated |
Questions about creator management
What is UGC management software?
It's one system for the whole creator program: recruiting and approving creators, shipping product, collecting content, tracking results and paying commission. SQWAD adds revenue attribution, so you can see which creators and videos actually drove sales.
Who is SQWAD for?
DTC brands on Shopify that send product to creators and run creator content as ads, from a first handful of creators to programs with dozens.
Do creators need to pay or download anything?
No. Creators apply on your branded page and get a free dashboard for their shipment, posts and earnings. One SQWAD login works across every brand they work with.
How many creators can I manage?
Starter includes up to 5 active creators, Pro up to 15 and Scale is unlimited.
Can I try it before paying?
Yes. Your first month is free, then Starter is $99 a month. Your price only goes up when your creators drive more tracked revenue.
See your creator program on SQWAD.
A 30-minute call. We'll walk through the live HoopGang portal and map out how yours would run.
- Free, no commitment
- Built for DTC brands running UGC on Meta
- Live in 1 day